About the article
In this article, I take you through a fast forward process of optimizing your website for SEO with very easy steps. The article explains hows to understand the various parameters, how each parameter will be handled and what will be the impact of this process on your website rating. The article uses Google Pagespeed Insights tool to explain the factors a standard search engine considers to judge your website speed and overall quality.
What is PageSpeed Insights?
Pagespeed Insights is a tool by Google that helps you analyse your website performance. It guides you by providing different ways in which you can improve the performance of your website. A good pagespeed insight score is really important when it comes to ranking your Page at the top of the search engines. Google has started considering website performance to be a highly important factor when it comes to ranking the website.
PageSpeed insights analyses your website for the below factors:
- Image Sizes
- CSS & JS sizes
- CSS & JS minification
- CSS & JS delivery
- Server response time
- HTML compression
- Overall page size
- Render blocking contents
These parameters can get difficult at times to manage on a normal websites. This article summarises various tools and plugins that you could use to speed up your website and improve your PageSpeed Insights score.
Improving scores on WordPress Website
WordPress websites have captured more than 50% of the web development market today. WordPress being a complete blogging framework, it might get tough to understand and edit the files. Hence, WordPress supports plugins. Plugins are a ready-to-use piece of library that manages certain pre-defined tasks for you. In the below tutorials, I explain how you could improve your pagespeed insights scores drastically using 2 plugins.
1. Improving PageSpeed Insights score using WP Fastest Cache Plugin
WP Fastest Cache is a plugin that handles almost all the major issues pertaining to your pagespeed scores. The video tutorial below explains in detail how you could configure the plugin to drastically improve your pagespeed scores. It is easy and fully configurable. Checkout the tutorial now.
Once the JS & CSS minification + caching is implemented, your website would start performing flawlessly. If you face any issues, feel free to report in the comment box below or contact me for further help.
Now comes the point of improving your pagespeed scores further. The next step towards improving your website performance is to optimise your large size images.
2. Optimising Images to improve pagespeed scores
Images are gaining importance in modern day web page design. Images are almost everywhere – Logo, sliders, banners, profile photos, client list and several other sections on the website. It is highly important to use high definition images to make the website appear appealing. However, these high-definition images results in extremely large size of database. These images can be compressed or optimised to a certain extent at the cost of its quality. This would lead to considerable reduction in the size of web pages. If you are looking to optimise images outside wordpress, I would suggest the tool XnView which works perfectly for me.
When it comes to WordPress, we have the WP Smush Image Optimiser Plugin. The plugin is free to use and is also available with additional pro features. However, free features of the plugin are generally sufficient for the basic improvement that is required for the pagespeed score. Higher compression will affect the image quality negatively. Hence, I recommend to use the regular features as shown in the tutorial video below;
After following the above two processes, your website performance would have certainly spiked up. There are few other factors which can be optimised further. However, if your website has satisfied other SEO factors sufficiently, the remaining factor shouldn’t affect your search engine ranking negatively.