SEO Strategies for the future
SEO Strategies have been changing quite frequently over the recent years. This article is dedicated to provide you with the detailed analysis on how the SEO methodologies might change over time. Over the coming years, artificial intelligence will cover up most of the analysis based tasks. Google plans to remove manual intervention almost totally. The bots will decide the category of your website, the important keywords, your website relevance for a particular topic and so on. Let us discuss on these changes that would tentatively come up with the advancement in technology.
What changes are expected?
With the bots getting smarter and artificial intelligence being integrated in all the systems, the process of understanding the content will get modified. Until now, the content was processed and analysed based on keyword density. Your website was shown at a higher position in the search engines if it had the relevant keywords. However, recently the trend is changing. Increase in domain authority is dependant on how much more are you referred to by other websites in their articles. It is important to provide important content rather than just regular content with keywords. Let us discuss all such points in further detail.
Making your pages easy to judge and crisp and concise
Showing too much information to Google would soon turn into a negative factor. The bots will get irritated if you show them too much. Going forward, it is best to shown only your best work to Google. A concise page will also help the user get acquainted faster with what you are trying to convey.
Improving page performance and structuring
Slower your webpage, lesser is the traffic on the website. The search engine bots would except your pages to cross a benchmark time and only read the content on passing the benchmark test. This would increase the demand for page optimisation engineers as well. Page optimisation engineers will analyse multiple factors to help you structure the websites in a better way and improve the response time of your website. This would not only help in getting bot’
Keywords would no more be the key to success. Focus more on Intent of your webpage
This change has already started to show up. With the content becoming terse yet appealing, the keywords are not what the crawlers would look for. With the power of AI, the search engine bots will now understand the complete content and form its own keywords including the synonyms. Thus, the push for keyword densities will end and push for genuine content showing your intent would begin.
Increase in web traffic dwell time would be the primary necessity
Soon, your websites will be judged based on how a client directed by a particular keyword search performs on your website. This means based on the time spent by a client on your website, the search engines will judge how relevant the website is for a particular keyword. Thus, an appealing design and content both will be equally important. An increase in dwell time is really important for any website to be popular. The more time you spend, the better your content is considered. It definitely might lead to bounce off users who are not interested in lengthy articles. However, you must understand that the genuine readers would like to read in detail if your content is definitely relevant.
Driving more referenced traffic will get important
There would be occasions where even after website performance being at the top and having continuous traffic, there are chances that you do not get a good ranking by search engines. The reason could be lower #dofollow links. These are the type of links that suggest your website on other websites. This shows the trust of people in your website. Thus, you need to provide sufficient relevant content to make sure that users refer your blog on their websites and increase
The SEO strategies are going to change massively over the future. There are chances of further modernisation and advanced features to come up. At this point of time, it is important to improve your content writing skills to focus more on presenting the content in an understandable manner rather than merely stuffing the keywords. Thus, start making your content more easy to understand for the machines. Provide more internal links for it to understand your concept and aim of an article better. This will not only help you rank faster on search engines but also help you increase people engagements.